Serving Kentucky's Schools and Student Athletes Since 1917

01/09/20 – Mingua Beef Jerky Becomes Title Sponsor of KHSAA Girls’ Sweet 16®

January 9, 2020 2019-2020 News Releases



Mingua Beef Jerky, family-owned in Kentucky since 1994, has become the title sponsor of the KHSAA Girls’ Sweet 16® beginning with the 2020 tournament. The agreement expands the existing corporate partnership between Mingua and the Kentucky High School Athletic Association which started last year when the Bourbon County-based company came on as a Silver Level partner. The increased corporate support moves Mingua to Gold Level status with the KHSAA, another symbol of their commitment to interscholastic athletics and Kentucky’s young people.

As a company that takes pride in its tasty Kentucky jerky that includes no preservatives or nitrates and uses real meat that is never chopped or formed, Mingua is showcasing its Kentucky pride even further by becoming the title sponsor of the state’s highest level of girls’ basketball competition.

“Mingua Beef Jerky is excited to partner with the KHSAA on such an outstanding event as the Girls’ Sweet Sixteen®. As a family-owned Kentucky business, we are proud to support the kids of our state in helping them achieve their dreams,” said Curtis Mackley, Vice President of Mingua Beef Jerky. “Playing at Rupp Arena is definitely a dream come true and we are happy we can help keep the girls’ tournament at Rupp.”

“We couldn’t be happier to see the great folks at Mingua Beef Jerky step forward in support of this great event for 2020 and in all likelihood, for many years to come. We are blessed with so many corporate partners with Kentucky roots that truly understand that both our events and their products are part of the fabric of our Commonwealth,” noted KHSAA Commissioner Julian Tackett. “This is another example of the corporate community stepping forward to ensure that we can hold our events at premier venues in the state and provide an optimal experience for the participants and fans.”

The 2020 Mingua Beef Jerky/KHSAA Girls’ Sweet 16® will be played March 11-15 at Rupp Arena. Ticket information will be posted at when they go on sale to the public.

KHSAA partnerships are marketed exclusively by the Association and its marketing firm, eLLe Marketing. Those interested in partnering should contact KHSAA Brand Manager Leah Little at eLLe Marketing via email at


About the Kentucky High School Athletic Association
The Kentucky High School Athletic Association was organized in 1917 and is the agency designated by the Kentucky Department of Education to manage high school athletics in the Commonwealth. The Association is a voluntary nonprofit 501(c)3 organization made up of 280 member schools both public and non-public. The KHSAA awards 215 state championships to 51 teams and 164 individuals in 13 sports and 6 sport-activities, funds catastrophic insurance coverage for its more than 106,000 rostered member school student-athletes, provides coaching education and sports safety programs for more than 12,000 coaches, and licenses and facilitates the distribution of training material for over 4,000 contest officials.


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