02/01/16 – New Corporate Partnership Makes Chocolate Milk an Official Beverage of the KHSAA

February 1, 2016 2015-2016 News Releases

FOR IMMEDIATE RELEASE: February 1, 2016

The KHSAA unveiled a new corporate partnership with the American Dairy Association (ADA) and the Kentucky Dairy Farm Families on Monday, which will make Chocolate Milk an Official Beverage of the Association. This new partnership provides an opportunity for the dairy farm families of Kentucky and KHSAA to promote nutrient-rich Chocolate Milk to KHSAA student-athletes, coaches and fans as a delicious and nutritious post-workout recovery beverage which helps to replenish nutrients lost during workouts, practices, weight training and games.

“Anytime you can partner with an organization in an effort to do something positive for student-athletes is a plus,” said KHSAA Commissioner Julian Tackett. “We are excited to welcome our new partner into the KHSAA family, and look forward to working alongside them to benefit our membership.”

Chocolate milk is an ideal beverage for student‐athletes to drink because it provides the unique nutrition-profile needed after sporting events and practices, including nine essential nutrients to improve bone growth and body composition. Some of those nutrients include:
– Carbohydrates to provide energy and help fuel muscles
– Protein to support growth and build lean muscles
– Vitamins and minerals to help build strong bones and bodies
– Protein and carbs to feed exhausted muscles
– Calcium, potassium, magnesium and sodium rehydrate and replenish nutrients lost in sweat.

The “Chocolate Milk Official Beverage of KHSAA” message will be featured at KHSAA State Championship events via signage, on-line digital program ads, banners, video boards, radio announcements and more.

Through this new venture, KHSAA member schools are eligible to participate in the “Coolers for Coaches Program”, through which the Kentucky Dairy Farm Families support the local community and encourage athletes to fuel up with Chocolate Milk. The program offers high school athletic departments the chance to receive a FREE glass-front door milk cooler refrigerator to keep Chocolate Milk cold and convenient for student-athletes.

The coolers are available in a limited quantity and will therefore be offered on a first come, first serve basis. Schools will then be placed on a first priority waiting list for the following year. For more information and to place the milk cooler order for your athletic department click here: Coolers for Coaches Program.

-KHSAA-

About the Southeast United Dairy Industry Association, Inc.
On behalf of the Kentucky Dairy Farm Families, the non-profit Southeast United Dairy Industry Association, Inc. (SUDIA) works with schools, health professionals, retailers, dairy processors and the public to promote dairy foods. For more information, visit www.southeastdairy.org.

About the Kentucky High School Athletic Association
The Kentucky High School Athletic Association was organized in 1917 and is the agency designated by the Kentucky Department of Education to manage high school athletics in the Commonwealth. The Association is a voluntary nonprofit 501(c)3 organization made up of 277 member schools both public and private. The KHSAA sanctions 43 state championships in 13 sports and 4 sport-activities, licenses and trains over 4,000 officials, provides catastrophic insurance for its more than 70,000 member school student-athletes, as well as overseeing coaching education and sports safety programs.