01/04/24 – The Dairy Alliance Champions High School Athletics With Nature’s Drink

January 4, 2024 2023-2024 News Releases

FOR IMMEDIATE RELEASE: JAN. 4, 2024

The Dairy Alliance, a leader in the dairy industry raising awareness about the nutritional and wellness advantages of dairy milk, is teaming up with the Kentucky High School Athletic Association to be its Official Milk Partner. The organization will sponsor a variety of high school sports championships across the Commonwealth of Kentucky.

“We are delighted to show our support for high school athletes in our region and to be the Official Milk Sponsor for these exciting championship games,” said Geri Berdak, Chief Executive Officer at The Dairy Alliance. “We know these student-athletes work hard to balance school and sports, so we want to encourage them to stay strong on and off the field with dairy milk, which provides eight grams of high-quality protein and 13 essential nutrients in every serving.”

The Dairy Alliance sponsorship kicked off Nov. 3 with the KHSAA Volleyball State Tournament presented by UK HealthCare. The Dairy Alliance will be sponsoring a total of seven championship events throughout Kentucky, including football, competitive cheer, boys’ basketball, girls’ basketball, baseball and softball.

“We are proud to partner with The Dairy Alliance, the Official Milk Partners of the KHSAA, in educating students, parents, and coaches about the benefits of dairy milk,” said KHSAA Commissioner Julian Tackett. “We are appreciative of The Dairy Alliance’s support in fueling our student-athletes during these memorable experiences and promoting the message of a healthy lifestyle.”

Dairy milk benefits athletes by providing 13 essential nutrients that are a dependable source of energy and natural high-quality protein, while also supporting wellness and strong bones. Fueling up with dairy milk, such as chocolate milk, after a game or training helps replenish protein by offering eight grams of complete protein per eight-ounce serving. Additionally, a glass of creamy and delicious dairy milk helps build muscles and keep bodies active throughout the day.

“Milk’s natural electrolytes, carbohydrates, and high-quality protein make it more effective at improving wellness and keeping athletes energized longer than water and sports drinks,” said Berdak.

Schools interested in learning more about the nutrient-rich benefits of dairy milk and dairy foods can visit thedairyalliance.com.